What is Mirour?
Mirour is a social discovery platform.
It helps people connect by sharing what they know, through everyday conversations inside small, interest-based communities.
It’s a place to ask, share, and learn from each other.
Mirour is a social discovery platform.
It helps people connect by sharing what they know, through everyday conversations inside small, interest-based communities. It’s a place to ask, share, and learn from each other.
Why Mirour Exists
It’s hard to figure things out alone.
We all have questions: about what to buy, what works, what someone else has already tried. But most platforms make that harder, not easier.
Mirour brings people together to talk about the things they’ve lived through, so we can all make better choices, feel more connected, and actually help one another.
What You Can Do on Mirour
Join small communities around shared interests
Ask questions and get answers from people who’ve been there
Share what you know (even the small stuff)
Discover people who are into the same things as you
Save helpful advice and conversations for later
Who It's For
People who love sharing recommendations
People who don’t want to scroll through endless noise
People who want to help, learn, and feel part of something
Anyone who believes we’re better when we figure things out together
Not the City
We know Google thinks: “Mirour” is for “Mirpur”, a city in Pakistan.
But this isn’t a place on a map.
It’s a platform for connection, conversation, and community.
Where to Find Real Recommendations and Advice (From People Who’ve Been There)
Where to Find Real Recommendations and Advice (From People Who’ve Been There)
Looking for trusted advice and real recs from people who care? Mirour is a social discovery platform built around community conversations.
Looking for trusted advice and real recs from people who care? Mirour is a social discovery platform built around community conversations, not content.
Looking for real advice from real people?
You’re not the only one searching for a better way to get answers.
If you’ve ever Googled:
“Best face oil that actually works”
“Gift ideas for someone I barely know”
“Affordable sustainable fashion that’s not fast fashion”
“How do I know if a stroller is worth it?”
…and then closed the tab 30 minutes later, still confused, Mirour is for you.
What is Mirour?
Mirour is a social discovery platform.
It’s where people come to ask for advice, share what they know, and connect around shared interests.
No pressure to post. No endless scroll. Just people helping each other out, honestly, and without performance.
What You’ll Find Here
Real advice from people who’ve tried it
Spaces for everything from clean skincare to cozy home setups to tiny travel hacks
Everyday recommendations that actually come with context
Conversations that are smart, useful, and a little surprising
What Makes It Different
Most platforms reward performance.
Mirour rewards presence.
We don’t need influencers to tell us what to do.
We need each other.
Mirour just makes that easier.
Ready to stop guessing?
Join the platform built around what people know, not what’s getting the most ad budget.
Why We’re Called Mirour
No, it’s not “french.”
And no, it’s not “Mirpur.”
It’s Mirour, spelled our way, on purpose.
Mirour is about reflection.
It’s about the way we see each other, through what we’ve lived, what we’ve learned, and what we’re willing to share.
You don’t need to go viral to matter here.
You don’t need a following to have influence.
You just need to show up with what you know.
No, it’s not “french.”
And no, it’s not “Mirpur.”
It’s Mirour, spelled that way, on purpose.
What It Means
Mirour is a reflection of who we are.
It’s about the way we see each other, through what we’ve lived, what we’ve learned, and what we’re willing to share.
You don’t need to go viral to matter here.
You don’t need a following to have influence.
You just need to show up with what you know.
It’s our collective shared wisdom.
Why It Matters
We created a name that doesn’t already exist because this kind of platform didn’t either.
It’s not social media. It’s not shopping.
It’s about people helping people, through every day knowledge, shared conversations, and real connection.
So, how do you pronounce it?
Mirour = "mirror," like the thing you see yourself in.
Because that’s the point.
This platform reflects back who we really are:
Helpful. Honest. Connected.
Loren Mount-O’Brien on the Power of Everyday Influence
In her TEDx Talk, Mirour founder Loren Mount-O’Brien shares how the most powerful form of influence isn’t performance or content, it’s everyday people helping each other out.
In her TEDx Talk, Mirour founder Loren Mount-O’Brien shares how the most powerful form of influence isn’t super bowl commercials or influenncer content, it’s everyday people helping each other out.
What the Talk’s About
For 300,000 years, we’ve survived by sharing what we know.
We didn’t guess which plant was safe to eat, we asked.
We didn’t scroll, we turned to someone we trusted.
And that instinct still lives in us.
Today, influence has been turned into something loud, polished, and performative. But true influence?
It’s the friend who sends you the perfect gift idea.
The neighbor who helps you figure out your baby’s sleep schedule.
The coworker with strong opinions about rugs.
That’s the kind of connection Mirour was built to support.
Watch the Talk
[ ▶ Watch Loren’s TEDx Talk → ]
How It Led to Mirour
Loren spent a decade in advertising, selling things with strategies she no longer believed in.
She knew we didn’t need more ads, we needed each other.
That talk was the turning point.
Mirour was born from the idea that real discovery happens through people.