Loren Mount-O’Brien on the Power of Everyday Influence
In her TEDx Talk, Mirour founder Loren Mount-O’Brien shares how the most powerful form of influence isn’t super bowl commercials or influenncer content, it’s everyday people helping each other out.
What the Talk’s About
For 300,000 years, we’ve survived by sharing what we know.
We didn’t guess which plant was safe to eat, we asked.
We didn’t scroll, we turned to someone we trusted.
And that instinct still lives in us.
Today, influence has been turned into something loud, polished, and performative. But true influence?
It’s the friend who sends you the perfect gift idea.
The neighbor who helps you figure out your baby’s sleep schedule.
The coworker with strong opinions about rugs.
That’s the kind of connection Mirour was built to support.
Watch the Talk
[ ▶ Watch Loren’s TEDx Talk → ]
How It Led to Mirour
Loren spent a decade in advertising, selling things with strategies she no longer believed in.
She knew we didn’t need more ads, we needed each other.
That talk was the turning point.
Mirour was born from the idea that real discovery happens through people.
