Privacy Policy
Last Updated: Sept 22, 2025
Thanks for being here. We care about your privacy and want you to understand what data we collect, how we use it, and what choices you have. This Privacy Policy applies to Lutely Inc. (DBA Mirour) (“Mirour,” “we,” “our,” or “us”) and the services we offer through our website and platform (the “Service”).
1. What We Collect
When you use Mirour, we may collect:
Basic info you share with us — like your email, name, or birthday when you sign up or join a waitlist.
Content you create — posts, spaces, collections, questions, saved links. Some may be private, some shared with a group, some public — you choose.
Device + activity data — IP address, browser type, pages you visit, actions you take.
Feedback — when you email us, fill out a survey, or participate in testing.
Reward system activity — we track Thank Yous and redemptions to make sure rewards stay fair and aren’t abused by fake users.
We don’t collect data just to collect it. We only gather what helps us improve the platform, respond to you, or keep things running smoothly.
2. How We Use Your Data
We use your info to:
Help you access and use the platform
Understand what’s working and what’s not
Communicate with you (emails, onboarding, updates)
Protect Mirour from spam, fraud, fake accounts, or reward abuse
Comply with legal requirements
We may also use anonymized, aggregated data to understand what kinds of things people are recommending and loving. These insights may be shared with partners — but never in a way that identifies you personally, unless you give permission.
3. Sharing Your Data
We don’t sell your data. Ever.
We only share it with:
Trusted partners that help us run Mirour (hosting, analytics, payment processors).
Legal entities if required by law or to protect Mirour, its users, or others.
A new team if Mirour is ever acquired or merged — but we’ll let you know.
4. Cookies + Tracking
We use cookies and similar tools to:
Keep you logged in
Remember your preferences
See how people use the site so we can make it better
You can control cookies in your browser. We don’t currently respond to “Do Not Track” signals (there’s no standard yet).
5. Your Choices + Rights
Depending on where you live (like California or the EU), you may have rights such as:
Seeing what info we have about you
Asking us to delete it
Updating your info
Taking your data with you
Limiting how we use it
You can reach us anytime at contact@mirourmirour.com and we’ll respond quickly and respectfully.
6. Minors
Mirour isn’t meant for kids under 13. If we learn we’ve collected info from a child, we’ll delete it.
7. Changes
If we ever make major changes to this policy, we’ll update this page and notify you if appropriate.
8. SMS Recommendations Service
Information We Collect via SMS: When you use our SMS recommendations service by texting our dedicated phone number, we collect:
Phone Number: Your mobile phone number used to send SMS messages
Message Content: The text content of your recommendation messages
Images/Media: Any photos or media attachments you send via MMS
Timestamps: Date and time when messages are sent
Message Metadata: Technical identifiers from our SMS service provider (Twilio)
How We Use SMS Information
We use SMS data to:
Process Recommendations: Review and potentially feature your product and service recommendations on our platform
Categorize Content: Automatically categorize your recommendations (e.g., restaurants, fashion, books)
Improve Services: Analyze trends in user recommendations to enhance our platform
Community Building: Share quality recommendations with our user community (with appropriate attribution)
SMS Data Storage and Retention
Text Messages: Stored indefinitely in our secure databases and Google Sheets for administrative review
Phone Numbers: Retained to prevent spam and for customer service purposes
Images/Media: Stored temporarily by our SMS provider (Twilio) for 30 days, then automatically deleted
Processed Recommendations: May be converted to permanent posts on our platform with your content
Third-Party SMS Services
We use Twilio as our SMS service provider. Twilio may process your phone number and message content according to their privacy policy. Images sent via MMS are temporarily hosted by Twilio and automatically deleted after 30 days.
Your SMS Privacy Rights
You have the right to:
Opt-Out: Stop sending SMS messages at any time to discontinue the service
Request Deletion: Contact us to delete your SMS data from our records
Access Your Data: Request copies of SMS recommendations you've sent
Modify Consent: Change how your recommendations are used on our platform
SMS Consent and Communication
Voluntary Service: SMS recommendations are entirely voluntary
No Marketing: We will not use your phone number for marketing communications
Automated Responses: You may receive automated confirmation messages when you send recommendations
Help Commands: Text "HELP" for assistance or "STOP" to opt-out
Data Sharing for SMS Service
SMS recommendation data may be shared:
Internally: With our team for content review and platform management
Community: Your recommendations (without your phone number) may be featured publicly on our platform
Legal Requirements: If required by law enforcement or legal proceedings
Children's Privacy and SMS
Our SMS service is not intended for users under 18. If you are under 18, please obtain parental consent before using our SMS recommendations service.
International SMS Users
If you send SMS messages from outside the United States, your data may be transferred to and processed in the United States where our servers and SMS provider are located.
Contact Us
Questions? Concerns? Feedback?
📧 contact@mirourmirour.com
📮 Mirour Inc., 1984 Howell Mill Rd NW #19592, Atlanta, GA 30327